Structure
A simple spreadsheet is often best:
- Date/Time: When to post.
- Platform: LinkedIn, X, Instagram, etc.
- Pillar: Which content pillar this falls under.
- Copy: The actual text of the post.
- Assets: Link to image/video.
- Status: Draft, Scheduled, Published.
Workflow
- Plan themes for the month.
- Batch write copy in week 1.
- Create/source assets in week 2.
- Schedule everything by week 3.