Above the Fold
Clear, benefit-driven headline.
Supporting subheadline that explains 'how'.
Primary Call to Action (CTA) button visible without scrolling.
High-quality hero image or video.
Social Proof
Client logos ("Trusted By").
Testimonials with photos and names.
Case study snippets or statistics.
The Offer
Clear breakdown of what's included.
Risk reversal (e.g., money-back guarantee).
FAQ section to handle objections.