The "How To" Hook
How to [achieve desirable result] without [common pain point].
*Example:* How to scale your agency to $50k/mo without working weekends.
The "Contrarian" Hook
Stop doing [common practice]. Do [uncommon practice] instead.
*Example:* Stop sending 10-page proposals. Do this 1-page summary instead.
The "Story" Hook
I used to struggle with [problem]. Then I discovered [solution]. Here's how it changed everything: