The Formula
Engagement Rate = (Likes + Comments + Shares + Saves) / Total Followers * 100Why it matters
A high follower count with a low engagement rate signals that your content isn't resonating or your audience is fake/disengaged.
Benchmarks (Varies by industry)
- Instagram: 1% - 3% is average. >5% is excellent.
- LinkedIn: 2% - 5% is average.
- X (Twitter): 0.5% - 1% is average.