The Leaky Bucket Lab
Visualize how retention and churn define the absolute growth ceiling of your business. If your bucket is leaky, no amount of marketing can save you.
Growth Ceiling: 1,000 Users
With a 10% churn and 100 new users/mo, your business will **never** grow past 1,000 total users. You reach this "flatline" when new users exactly match churned users.
24-MONTH REVENUE PROJECTION
$46,000 MRR
M6
M12
M18
M24
MONTHLY LOSS (CHURN)
-91
Users / Month
USER LIFETIME
10
Months avg.