The Moat Analyzer Lab
Price is what you pay, value is what you keep. Score your business against the 7 Powers framework to determine if you have a sustainable competitive advantage.
Network Effects
LVL 2
Your product becomes more valuable as more people use it (e.g., WhatsApp).
Weak
Switching Costs
LVL 3
It is painful or expensive for a customer to move to a competitor.
Durable
Scale Economies
LVL 1
Your unit cost drops significantly as you get larger.
Weak
Brand / Trust
LVL 4
Customers choose you because of an emotional or safety-based preference.
Durable
Cornered Resource
LVL 1
You have exclusive access to a team, IP, or location.
Weak
Counter-Positioning
LVL 2
A superior business model that competitors cannot copy without hurting their own biz.
Weak
Process Power
LVL 3
You have an operational secret sauce that is invisible to outsiders.
Durable